House of Sports
House of Sports is an indoor sports facility located in Westchester NY. In 2023 I began working for their club lacrosse program to create physical and digital graphics such as logo updates, apparel designs, large scale signage, and promotional graphics.
Camp Flyers
Used to promote various camps held by the program throughout the year. I was given photos of the team, camp information, and tasked with adding QR codes for easy sign up.
Apparel Designs
Using the program's logo, I created designs for t-shirts, pinnies for practices and camps, and updated their logo for a uniform redesign. To create these graphics, I used Adobe Illustrator, Photoshop, and Procreate.
Club Promotion
One of the program's biggest areas of focus is their club program. I was tasked with creating promotional graphics to boost club signups for the upcoming season.
The biggest hurdle when creating the first two graphics, was working with images that were of a lower resolution. I created two versions, one is a highly stylized, monochromatic, edit of the player, and the other is a corrected version of a player photo.
The third club recruitment graphic is a comprehensive overview of all the club options offered by House of Sports. It was a very text heavy task, so readability and clarity was my main focus. The team photos and an eye catching design needed to support the information being displayed. This graphic was hung within the facility so parents and players participating in camps and indoor tournaments would be exposed to it.
Large Scale Signage
I created three large scale graphics for the program, two banners, and a Lightbox graphic.
The first banner was a feather banner. It was displayed outside of the training facility, and would be seen entering the parking lot of House of Sports.
The second banner was used by the program at summer tournaments to mark the club's meeting space. Another copy was also hung within the training facility to be seen at camps, practices, and indoor tournaments hosted by House of Sports.
The Lightbox graphic was used as a display at their indoor field facility. It was initially created to be used at one of the program's indoor tournaments.
