House of Sports
Brand, apparel, and promotional graphics for a youth sports organization.
Overview
House of Sports is a leading indoor sports facility located in Westchester, NY. In 2023, I began working with their club lacrosse program to create a wide range of print and digital materials, including apparel, signage, recruitment graphics, and branding updates.
My role involved blending function with exciting visuals, ensuring that each design aligned with the program’s brand identity while staying readable, accessible, and scalable across formats.
Camp Promotion Flyers
Throughout the year, House of Sports runs seasonal lacrosse camps. I was tasked with designing flyers that highlighted key details and encouraged quick action using QR codes. Given a mix of team photos and event details, I developed layouts that emphasized clarity, bold visuals, and brand consistency.
Apparel Design and Logo Refinement
I created branded apparel for team practices, camps, and retail use, including t-shirts and pinnies. Using the program’s original logo as a foundation, I refined it for uniform use and developed new graphic variations that worked across different print methods and garments.
Tools used: Adobe Illustrator, Photoshop, and Procreate.
Focus: Wearability, scalability, and team identity.
Club Recruitment Graphics
To boost sign-ups for the 2024 season, I created promotional graphics focused on the club program, a key part of House of Sports Lacrosse program. This involved:
Editing low-res images: I produced stylized, high-contrast versions to overcome quality issues and maintain visual impact.
Creating a text-heavy overview graphic: This piece broke down the full scope of club offerings and was displayed in the facility to engage both players and parents during tournaments and practices.
Each design balanced strong visual cues with clear communication, helping streamline information for potential members.
Large-Scale Signage
I produced three large-scale installations for visibility both on-site and at tournaments:
Feather Banner: Placed at the entrance of the training facility for high visibility.
Tournament Banner: Designed for mobile use at outdoor events and also displayed within the training space.
Lightbox Graphic: Created for House of Sports’ indoor field and tournament events. Designed for maximum clarity in a large, illuminated format.
Feather Banner
Tournament Banner
Lightbox Graphic
Takeaways
This role at House of Sports allowed me to work across a broad range of formats, from screen to fabric to banner, and adapt designs to real-world use. Working within an existing brand while introducing subtle updates gave me a deeper understanding of scalability, materials, and the importance of flexibility in design for sports marketing.
