Mudd Puddle Coffee Roasters & Cafe
Mudd Puddle Coffee Roasters & Cafe is a popular cafe located in New Paltz, NY within the town's Water Street Market. They serve sandwiches, baked goods, coffee, tea, and beer which is crafted at their family owned brewery.
Mudd Puddle is a quaint cafe, but their online presence does not reflect that. Their current website is dull, and lacks the personality of the physical shop. The typography lacks character and lacks proper spacing. The entire website is black and white, giving it a cold feeling-- and who likes their coffee cold?
Proposed Design Solution
A site rebrand for Mudd Puddle and its brewery, Yard Owl Brewery, to reflect the businesses character and mission more effectively. I will introduce warm colors, a new menu design and order form, and new gift card designs.
Design Process
Visual Research
Initial Sketches
Initial Design
Final Design
Deliverables
View working prototype here
Main Takeaways and Future Goals
While designing this rebrand, I learned how important it is to capture a businesses' character within their design. Mudd Puddle is a quiet and friendly place for the community to gather. I wanted the new website to emulate this cozy and inviting feeling.
With more time, I would go back and redo the sizing of my elements. They're quite large right now, so I would like to make them smaller so you could see more content on the screen before having to scroll down.
